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Publisher's Pride: Books on Bestseller Lists -A View through the Fog (McGee)

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   Today's Publisher's Pride is  A View through the Fog   by Bob McGee, which reached #210 in coping with suicide guilt and #351 in civil and environmental engineering. (This book was in on the top 100 list nearly every month through January 2025 and often since.) Book description: A View through the Fog  is compelling, poignant, and packed with both moving and hilarious anecdotes. All human life (and death) is here. With his own distinct voice, McGee opens the door on the dizzying world of the Golden Gate Bridge-the beauty of both nature and the bridge itself, the camaraderie and friction with colleagues, and the devastating tragedies of suicide jumpers. He brings an entire community to the page with a thought-provoking and richly detailed memoir that will resonate with many readers. The motive for his writing this book is love of his subject. He paints this world he knows in a way that gives readers the feeling they are on the Bridge with him. From review by K...
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A Publisher's Conversation with Authors: Book Award Realities

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Following up on last week's post about the categories of book awards and how they affect ROI, this Tuesday we look at the most useful category for small press authors: the minor awards. (The major awards, such as the Pulitzer are generally not a realistic goal for first-time authors, authors without name recognition, and authors whose books have not soared quickly onto the NYT Bestseller lists .)  📊 Why Minor Book Awards Don’t Drive Big Sales Audience Reach : Minor awards don’t have the media amplification or bookstore promotion that major awards do. Their announcements stay within publishing circles rather than reaching the general public. Discoverability Limits : Even with a gold seal, most readers don’t browse Amazon or bookstores by award category. They buy based on recommendations, reviews, or visibility in mainstream outlets. Marketing Dependency : The award itself doesn’t sell books — it’s how the author/publisher leverages it. Without a campaign (press releases, socia...
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Publisher's Pride: Books on Bestseller Lists - How to Improve Your Foreign Language Immediately (Shekhtman)

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  Today's Publisher's Pride is  How to Improve Your Foreign Language Immediately  by Boris Shekhtman, which reached  #67 in study and teaching reference and #115 in academic and commercial writing references . the successful practices of diplomats and international journalists now available to any language learner Book description: This is the fifth edition of a popular book that provides a unique set of tools designed to enhance an individual's success in communicati0n in a foreign language environment. The devices presented allow the speaker of a foreign language to demonstrate the level of his/her language more impressively, so impressively, in fact, that it appears that the speaker's language itself has improved overnight. These techniques were developed and tested by the author with adult professionals in such varied fields as journalism, diplomacy, government, and international business. Many of these professionals have attested to the efficacy of these tools i...
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