A Publisher's Conversation with Authors: Book Launch, One More Time
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's to.pic is, once again -- and briefly -- about book launches. This column has carried a number of discussions about book launches . One that was not mentioned was launching on Goodreads. Goodreads has a good planning process that can reach beyond Goodreads. Here is a link to the Goodreads recommended process in preparing a marketing timeline . Bottom line: No need to do the work of planning if someone else has done it for you -- at the least, this model can inform your thinking. Lesson for today's Tuesday talk: Book launches require planning; planning requires timelines; check out ones that work for others before going off on y