MSI Press Blog

    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, the topic is one that authors often push aside in their minds or whose significance authors don't fully realize: an author's responsibility for promotion and marketing. The ostrich approach will relegate your book to one of the millions on Amazon that are just not selling and to your publisher's backlist. Any new book today is, at minimum, entering into competition with over 32 million books currently listed on Amazon —and thousands more are being written, uploaded, and released every single day. Let that sink in. Even if your book is stellar—well-edited, thoughtfully written, meaningful, and memorable—it will not ...

    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, the topic is one that comes up quite often. Authors frequently do not understand why getting a book out takes so long. (Yes, we can hurry a book to the top of the list if necessary for marketing purposes -- with a book we received just a few months before the 2024 election that was about the election, we did get it out in time for pre-election sales, but that is difficult and has a slowing impact on other books in process. Here is an explanation of why it takes "so long" to produce a high quality book, one an author can be proud of. Why Is It Taking So Long to Get My Book Out? If you’ve self-published before—or know som...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, the topic is one not commonly discussed in public. These are the things that happen behind the scenes. Not knowing about such things can impede positive potential author-publisher relationships. Among these "things" is when an author engages the wrong kind of attorney, typically a well-meaning dealing with general law and not an intellectual property rights lawyer, who would be well meaning  and astute . As publishers, there is nothing more fulfilling than discovering a manuscript brimming with potential—a story that moves us and deserves to find its place in the world. We cherish working with authors, especially those wh...

    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, the topic is one not commonly discussed in public. These are the things that happen behind the scenes. Not knowing about such things can impede positive potential author-publisher relationships. Among these "things" is when an author engages the wrong kind of attorney, typically a well-meaning dealing with general law and not an intellectual property rights lawyer, who would be well meaning  and astute . As publishers, there is nothing more fulfilling than discovering a manuscript brimming with potential—a story that moves us and deserves to find its place in the world. We cherish working with authors, especially those ...