A Publisher's Conversation with Authors: Why you need an Amazon Author Page and How to Set It Up
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we discuss Amazon's author pages. Do you really need one? Yes! 📚 Why Every Author Needs an Amazon Author Page Not every author sets up an Amazon Author Page. Some assume it’s optional, or that their book listings speak for themselves. But skipping this step can quietly depress your visibility—and your sales. Here’s why your Author Page matters more than you think: 🔍 1. Search Algorithms Rely on It If you have an unusual name—or even a common one—the Amazon search algorithm looks for an author page match before surfacing your book. No match? The system may redirect searchers to someone else’s page. Your book becomes invisibl...