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Showing posts with the label A Publisher's Conversation with Authors

A Publisher's Conversation with Authors: How fair are your royalties?

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post addresses the topic of royalties. I suppose that topic was conditioned by the fact that the first quarter of the year is when MSI Press calculates royalties for the past year and gets ready to pay them out to authors. Of course, royalty issues should have been sorted out before a contract was signed, but if one is still pending, and for the future, perhaps some of the information here will help. Kinds of Royalties Royalties can be calculated on list or net. Royalties calculated on list are pretty easy to figure. It is generally a percentage of the selling price of the book, regardless of costs encountered in producing and ma

A Publisher's Conversation with Authors: The Importance of Regularity in Book Promotion on Social Media

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post talks to those who use social media and explains the importance of predictability for effectively promoting your book. Specifically, how do we know? Most-Read Posts Our most-read posts come from our regular columns; other posts may be looked it, but the statistics show us that, with some exceptions, it is the regular columns that readers looks forward to and come back to. Here are some of them: The Story behind [a particular book, a different one each time] Sundays Cancer Diary Mondays A Publisher's Conversation with Authors Tuesdays (yeah, today) Posts dedicated to achievement of high levels of foreign language proficie

A Publisher's Conversation with Authors: Is your book getting enough attention to sell? The importance of SEO

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post asks whether your book is getting enough attention and then explores the importance of SEO (search engine optimization). If your book is NOT getting enough attention and your SEO essentially sucks, which usually are related, there are things you can do to make the situation better. Check how much attention your book is getting Sales, of course, is one of the greatest indicators of whether your book is getting enough attention. If your book is not getting enough sales and you suspect lack of sufficient attention (there are many other reasons, including poor quality, for books not to get sales) to be at blame for that, you can

A Publisher's Conversation with Authors: Marketing a Book Long after the Release Date

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post discusses the reality that after a book is released, life goes on...and on...and on. Soon (it seems) the book is no longer new, but old. Now what? Walk away or do something? What are the options? Put the book on the shelf Yes, many authors do that. There are differing reasons. Sometimes, the topic gets old. Other times, the author does not know what else he or she can do. Yet, other times, the author has simply moved on to other interests. In some rare cases, the author dies. In all these cases, except where the author has moved on to other interests, book sales can be revived unless the author no longer wishes to put in the

A Publisher's Conversation with Authors: Keeping Up the Blog

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post discusses blogging for authors. Blogging is an excellent platform for authors, especially authors with a first-time book, if they do certain things to make the blog a good support for their book. Here are some things to consider if you plan to make a blog an important part of your platform. Importance of consistency Blogs have brands. They are recognized. When the brand is reinforced, readers feel comfortable with the blog and validated in the time they will spend to read your posts. (And maybe even excited enough to do some word-of-mouth advertising for you.) There are two items that require consistency in order for readers

A Publisher's Conversation with Authors: The Difficulty in Getting Book Reviews and What To Do about It

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It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post discusses the difficulties in getting book reviews -- from the publisher perspective and the author perspective. Sometimes, those perspectives are the same. Reference here is not to paid reviews; those are pretty easy to get -- put up your money, and back comes a review. Reference here is to unpaid, professional reviews, what every publisher wants and expects and what every author should, too. Lost in the Haystack of Pre-Publication Reviews Pre-publication reviews are hard to get because there are very few reviewers out there, and they are overwhelmed with books being sent to them. One reviewer who wanted to review one of our

A Publisher's Conversation with Authors: The Deafening Noise of Today's Book Market

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post, as a follow-on to last week's discussion of the  seismic change in the book publishing industry over the past 5-10 years,  discusses the difficult nature of today's book market for new authors. The nature of book marketing today is more than anything a matter of getting seen, of the hand of an author (or publisher) to be able to hold up his/her book above a sea of raised hands. I doubt that any publisher (or author) will say that they have a great answer to this problem (including to those "specialists" who promise such solutions to authors for a hefty fee -- with many authors disappointed with the results