MSI Press Blog

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we look at all the discussion that has been coming out recently and in recent years about screen time. We worry about our kids and all their TV watching and being glued to their iPads, right? When health experts warn about the risks of prolonged screen time, they’re not just talking about binge-watching or gaming. They’re talking about  us —the memoirists, manuscript wranglers, publishing strategists, editors, publishers, and visual storytellers who spend hours crafting meaning through pixels. Even if your screen time is purpose-driven, it still affects your body and brain. Here’s what to watch for: 🧠  Digital Eye Strain Dry eye...

  t is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we look at a couple of troubling situations  we recently encountered. In a familiar but frustrating scenario, one of our titles, listed at $16.95, was suddenly selling on Amazon for $23.25—a 37% markup. Meanwhile, Barnes & Noble continued to list the book at the correct price. The author, understandably, was concerned: he wanted to email his large mailing list with a launch announcement, but linking to Amazon risked alienating readers with sticker shock. Why the price change? At the same time, we had an author whose book usually retails for $24.95 who suddenly found it selling for $10. This made it difficult for her to sell ...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we look at advertising, particularly distributor advertising (Ingram) vs retailer advertising (Amazon). I asked AI a series of questions in order to evaluate which would be better for a small publisher, and here are the answers:    🧠  What Is Ingram iD? Ingram iD is Ingram’s advertising platform designed for publishers and authors using Lightning Source (LSI) or IngramSpark. It automates ad creation and placement across: Facebook & Instagram Google Search & Display Email newsletters  like Bookfinity and Page & Pairing You simply enter your ISBN, and their AI builds ads with copy, images, and targetin...