Posts

Showing posts with the label A Publisher's Conversation with Authors

A Publisher's Conversation with Authors: One Sad Story

Image
  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, the topic is one not commonly discussed in public. These are the things that happen behind the scenes. Not knowing about such things can impede positive potential author-publisher relationships. Among these "things" is when an author engages the wrong kind of attorney, typically a well-meaning dealing with general law and not an intellectual property rights lawyer, who would be well meaning  and astute . As publishers, there is nothing more fulfilling than discovering a manuscript brimming with potential—a story that moves us and deserves to find its place in the world. We cherish working with authors, especially those wh...

A Publisher's Conversation with Authors: When Author Expectations Derail Promising Manuscripts

Image
    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, the topic is one not commonly discussed in public. These are the things that happen behind the scenes. Not knowing about such things can impede positive potential author-publisher relationships. Among these "things" is when an author engages the wrong kind of attorney, typically a well-meaning dealing with general law and not an intellectual property rights lawyer, who would be well meaning  and astute . As publishers, there is nothing more fulfilling than discovering a manuscript brimming with potential—a story that moves us and deserves to find its place in the world. We cherish working with authors, especially those ...

A Publisher's Conversation with Authors: A Publisher's View of Hybrid Publication

Image
  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week's topic is hybrid publication . Times are changing, and so is the publishing industry. As a publisher, I see it every day: the increasing challenges of traditional publication, the surge in self-publishing, and the rising role of hybrid publication as a practical and promising middle ground. Let’s talk about why hybrid publishing is no longer a fringe option—it’s a realistic and necessary path for many first-time authors. Why Traditional Publishing Is No Longer the Default Traditional publishing, once the gold standard, is becoming less viable—especially for debut authors. The cost of editing, design, printing, distribution,...

A Publisher's Conversation with Authors: How Blog Posts Sell Books (Yes, Really)

Image
  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week we answer the question, Do I really need to keep blogging?” My answer, almost always, is yes. Whether it’s maintaining your own blog, writing guest posts, or contributing to relevant websites, blog writing still matters. Not just for visibility—but for sales. Here’s why: 1. Blog posts create discoverability Think of each post as a breadcrumb in the vast forest of the internet. Someone Googles a topic—maybe something you've written about in your book—and lands on your blog post. That reader now knows your name, your tone, your expertise, and… that you’ve written a book. It’s not pushy. It’s presence. 2. Blogging builds trust a...