MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic looks at the differences between books that sell well long-term and those that fizzle out.  Recently, I decided to analyze two kinds of books that experience good sales to see if there is some general guidance for authors; the long-term steady sellers and the first-year wonders. Book niches and author individualities vary widely, but perhaps some general information could be insightful if you are trying to make some decisions about how to market/promote your book. Criteria. In analyzing both sets of  books , I looked at the following 15 categories of criteria: ARC, prepped followers, platform, social media presen...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is one that you do not see discussed very often, and it should be . Authors are always faced with the question of when to release a book. Release does not have to happen immediately. It can come after a period of putting out an Advance Review Copy (ARC). Some publishers routinely put out ARCs, but that may not be the right answer for any given author. So, let's take a look at each option. ARC  As with anything else in life, there are both upsides and downsides to producing an ARC and waiting through a 6-month or so period prior to releasing a book. Here are some of them; you might be able to think of others (or have expe...