MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic is a never-ending one: how to market books, especially if you are a small press or a self-publishing author. The simple answer to that question is any way and every way you can, in small numbers and in larger quantities, over and over (keeping in mind the magic number of 22 ). Here are some ideas that have worked for MSI Press authors. Larry MacDonald, author of RV Oopsies , sells books nearly every day. He has a niche (travel humor), and nearly every day, his book turns up in the top 100 list of books of travel humor. What is he doing right? He built a following with his "dumb things RVers do" annual competition ...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic looks at the differences between books that sell well long-term and those that fizzle out.  Recently, I decided to analyze two kinds of books that experience good sales to see if there is some general guidance for authors; the long-term steady sellers and the first-year wonders. Book niches and author individualities vary widely, but perhaps some general information could be insightful if you are trying to make some decisions about how to market/promote your book. Criteria. In analyzing both sets of  books , I looked at the following 15 categories of criteria: ARC, prepped followers, platform, social media presen...