A Publisher's Conversation with Authors: Advertising Your Book -- If You Have Money and If You Don't
It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses advertising, i.e. spending money on getting your book enough attention for it to soar, or at least to fly. There is no end to advertising opportunities. The question becomes then, where do you best spend your money if you have it and what do you do if you are broke. I have money. Good for you! You have options, depending upon how much you have and want to spend. There are print-based ads that can cost a little or cost a lot. Some (but far from all) include Catalogues: Book World Dealer is one example. Book magazines: Foreword Reviews is an example. If you cannot afford a part-page ad, they off