MSI Press Blog

  Yes—but only when the book has found its natural rhythm in the marketplace. The art is knowing when activity sustains visibility and when silence lets the book breathe. 1. Understanding the Lifecycle Every book moves through three phases: Launch: visibility and urgency matter most. Momentum: steady engagement keeps algorithms and readers attentive. Legacy: the book becomes part of your catalog, selling through reputation and discovery. Promotion belongs to the first two phases; marketing bridges all three. You can step back only when the book’s systems—distribution, metadata, reviews, and reader word‑of‑mouth—are functioning without constant author intervention. 2. When It’s Too Soon Authors often stop too early, usually right after launch week. That’s when retailers are watching for sustained activity. If you stop before reviews accumulate or before your audience has seen multiple reminders, the book’s visibility collapses. A good rule: keep active promotion fo...

  On Wednesday, March 12, Lauretta Avina will be conducting a book signing at Hill's Bookstore in Hollister, CA as part of her book launch for From Tuscany with Love . Book Description: From Tuscany with Love  is an emotional memoir capturing the heartfelt journey of a scared, little girl from the rolling hills of Lucca to the bustling life in America. Through evocative stories and cherished family recipes, the author pays tribute to the rich culture, love, and flavors that shaped her life. This memoir beautifully blends personal reflections on family, resilience, and the timeless traditions of Tuscan cuisine, offering readers a deeply personal and flavorful look at an immigrant's path to finding a home and a sense of belonging in a new world. A Reviewer's Comment: "a cookbook that brought a tear to my eye" I never had a cookbook that brought a tear to my eye, but this one did. [Lauretta's] story is simultaneously unique and universal. Different from yours or ...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the relationship between book marketing plans and book sales. Specifically, book sales can be quirky, which makes it difficult to put together a book marketing plan for self-publishing authors. (Publishers usually have established plans that they apply to all books, and they only accept books that they believe they can market effectively through their established marketing plans. Let's take a look at some favorite marketing barometers and see how they really stack up. Amazon Top 100 If a book lands in the Amazon Top 100, it clearly has scads of sales, right? No, not always. Perhaps even not often. Amazon's t...