A Publisher's Conversation with Authors: The Deafening Noise of Today's Book Market
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's post, as a follow-on to last week's discussion of the seismic change in the book publishing industry over the past 5-10 years, discusses the difficult nature of today's book market for new authors. The nature of book marketing today is more than anything a matter of getting seen, of the hand of an author (or publisher) to be able to hold up his/her book above a sea of raised hands. I doubt that any publisher (or author) will say that they have a great answer to this problem (including to those "specialists" who promise such solutions to authors for a hefty fee -- with many authors disappointed with the results