A Publisher's Conversation with Authors: Can you really get free book promotion?
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic asks a plaintive question--one that i hear often from folks with a good book but no large economic means to promote it -- can they get promotion for free? Yes -- see all these places where that is possible: Certainly, word of mouth is free. Talk up the book with people you meet, friends, families, colleagues, businesses, and other authors. And when you find out that word of mouth has been a part of promoting your book, thank the source. Reviews are generally free; the best ones are; the most trusted (by readers) are. Ask your readers to write reviews. (There are also some inexpensive reviews that are worth it; think $100 or l