A Publisher's Conversation with Authors: Should I hire a book publicist?
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week's conversation seeks to answer a question that authors often ask me. Should I hire a publicist? The answer is, it depends. Let's take a look at three factors: value-added, cost, and timing. (Of course, there may be other things you want to consider as well, such as the strength of your platform and how much skill and experience and connections you have for personally marketing your book -- for example, how large is your mailing list? Value-Added Reasons for Hiring a Publicist A book publicist can significantly enhance your book’s marketing efforts by leveraging their expertise and industry connections. Here are some key val