A Publisher's Conversation with Authors: How to Wake Up a Sleeping Book
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. As a follow up to last week's conversation about books long in the tooth, let's talk about sleeping books (a slightly different topic but one that has much in common with last week's conversation. e seen some books come to life after a long period of dormancy. Some approaches that have worked are: a. Finding an Influencer…wow…the one book that found one came alive after 10 years and has remained one of our bestsellers ever since even though the Influencer is no longer involved. b. Send to a legacy award competition; if an award is received, the press release can be brushed off and re-distributed—and we get lots of op