MSI Press Blog

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week's conversation seeks to point authors in the direction that so many ask about--how to maximize book reach and sales. There is not one easy answer, but the following considerations may help. Maximizing your book’s reach and sales involves a combination of strategic planning, marketing, and engagement. Here are some effective steps you can take: Build Your Author Platform Website: Create a professional author website with a blog, contact information, and links to purchase your book. Social Media: Engage with readers on platforms like Twitter, Facebook, Instagram, and LinkedIn. Share updates, behind-the-scenes content, and interact

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week's conversation addresses a thorny and frustrating issue--the finances of book sales, especially books that, in general, sell well. (We are not talking about authors who take thousands from savings to plaster information about their books everywhere or buy their own copies to try to get onto a bestseller list. Rather, we are talking about the average author, who simply desires to get the word out and the sales in.) Nearly all authors intently want to see their book in every bookstore they walk into -- and every one they don't. They don't realize three important things that can destroy their life if they actually get thei

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week's conversation takes another look at the question of sales. This time, we attempt to answer the question that accompanies an unpleasant experience that many authors have: Why are sales from my book dropping off so radically? There are always ups and downs in book sales. Some are natural. Others are the result of the times. Yet others are the result of the times in the author's life, interest, and commitment The "First" Effect The first month after book release is almost always the best for any author. That is the time that specific book launch activities take place. That is when friends and relatives jump in to buy.