A Publisher's Conversation with Authors: So, what works to sell books?
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, we look at how book marketing has changed over time--and especially recently. What used to be effective is not now effective and what is now effective is new to many authors and small publishers. The shift means new skills, and it also means financial investments in new ways, though there is some good news in there. While not all authors and presses will have the same experiences, here we share the experiences that have accrued to MSI Press over the last 21 years. Bulk Mail In the 1990s, this was a staple--and a pretty good source for revenue--for the small press arm of American Global Studies Institute. (This pre-dates MSI Press,