A Publisher's Conversation with Authors: Taking Advantage of Your Book's Glory Moment to Lift It to Higher Sales and Recognition
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week's conversation addresses the ups and downs of book sales. Great one week, dead the next. Great one month, dead the next. So, what can an author do? Typically, books (no matter who publishes them) have heydays for short periods of time and incognito moments for long periods of time. For books to be seen frequently by potential readers, purchasers, and fans, they heydays need to outlive the incognito moments. Making the most of any high-ranking appearance on any Amazon bestseller list can make a difference between a long-term viable book and a short-term fizzle. When your book is in its glory moment, promote, promote, promote! I...