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A Publisher's Conversation with Authors: Be Discovered by an Influencer or Become an Influencer?

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Often, we have shared the major advantages to book sales that discovery by a social media Influencer brings. But what if, we have been asked, you have had zero luck, no matter how much you have tried to bring your book to the attention of an Influencer or to have an Influencer decide to promote your book? Well, you could become an Influencer yourself. Here are sone ways to go about that. Choose your niche Select a niche that aligns with your interests, expertise, and passion. Choosing a niche helps you target a specific audience and establishes you as an authority in that area. Define your personal brand Clearly define your persona and perso