A Publisher's Conversation with Authors: When Amazon Raises the Price above List or Sells below Cost
t is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we look at a couple of troubling situations we recently encountered. In a familiar but frustrating scenario, one of our titles, listed at $16.95, was suddenly selling on Amazon for $23.25—a 37% markup. Meanwhile, Barnes & Noble continued to list the book at the correct price. The author, understandably, was concerned: he wanted to email his large mailing list with a launch announcement, but linking to Amazon risked alienating readers with sticker shock. Why the price change? At the same time, we had an author whose book usually retails for $24.95 who suddenly found it selling for $10. This made it difficult for her to sell ...