A Publisher's Conversation with Authors: Passive Income from Book Sales
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's post addresses an issue that is a pet peeve: financial advice columns and articles that advise on side hustles to develop passive income, with the case in point being "publishing" books through Amazon. Now, you do want your book on Amazon. We want our books on Amazon. Amazon is a strong source of sales for us. However, this is not really a passive sources of income, one that you sent up once and then sit back and rake in money. The following realities need to be considered to avoid major disappointment. Amazon will fulfill orders, but Amazon will not sell your book for you. You need to do your own marketing. Marketing is