MSI Press Blog

  Hofstede (1980) urged us to teach the “invisible cultural differences” that shape human behavior long before we notice them. Alanazi and Leaver (2024) extend that insight: to lead abroad, we must understand how people’s values transform in some contexts and conform in others. But this understanding doesn’t come from memorizing cultural facts. It comes from something deeper— reframing perception . Cross‑cultural leadership is not about learning what people do. It’s about learning how to see what they do. Why Reframing Perception Is the Real Work Most leaders abroad don’t fail because they lack information. They fail because they interpret what they see through the wrong lens. They assume their perception is neutral, when in fact it is culturally conditioned. Reframing perception means: noticing your own assumptions suspending the instinct to judge asking what a behavior means in its own cultural logic recognizing that your first interpretation is usually incomplete ...

  Perception Is Not Reality In nearly every liberal arts college offering psychology as a major, you can find an advanced course labeled something like “Sensation and Perception.” This course studies how the brain reads information sent to it from the five senses and how these data are recognized and converted into thoughts, sensations, images, sounds, and memories. To make the point that it is the brain that sees and hears and then interprets the information it receives, the instructor will often show a video of a famous video experiment [1] wherein a student is given a pair of glasses fitted with a prism in front of each eye, functionally inverting the image that is sent to the brain. Through the inverting prism glasses the world looks upside down. At first the student has difficulty knowing up and down, but then she successfully pours milk into a tea cup. After a day, the student walks about quite a bit more easily but still at times reaches up for something that is low down....