A Publisher's Conversation with Authors: What Matters in Marketing
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is, again, marketing. We address the question: What matters in marketing? Here are a couple of answers from our experience: consistency and presence. What does it mean to be consistent? Be where people expect to find you once they "meet" you on whatever platform you are using. Blogging? Then, if you cannot blog every day (and most authors cannot), blog on specific days so that readers know that they can find you on blogger on Fridays, for example. Or, link up to the blog hops and participate in each weekly event. Be about what people expect you to be about once they read your book. We write about books--our books-...