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A Publisher's Conversation with Authors: Reaching Readers

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is reaching readers. Perhaps you have a book in hand. Perhaps you are still working on your book. It does not matter. You need readers. It is never too early, and it is never too late to build your reader base (and thereby your mailing list ). Here are some thoughts on the topic: Look at your local community (grow your inter/national readership like spreading ripples in a pond): Do some readings or give some seminars on the topic of your book at your local library. Is there a local cafe where authors and readers gather? Gather with them. Are there writing groups that meet periodically to help each other?