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Showing posts with the label right of return

A Publisher's Conversation with Authors: Why Do Publishers Backlist Books and What Does That Mean for Authors?

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses backlists. What are they? Why do publishers use them? What do they mean for authors? What is a backlist? Publishers have a front list of books that they are actively selling. Among these are books that "earn their keep" at the very least (i.e., costs of printing, advertising, promotion, distribution, royalties, warehousing, share of overhead, legal requirements such as copyright and permissions, etc., do not exceed the revenue they produce.  Of course, publishers would prefer that books do more than "earn their keep;" they would like them to make a profit. Working against bo...

A Publisher's Conversation with Authors: What Is Consignment and Why Should an Author Seek It?

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  is book consignment. It is a valuable tool for book distribution that few authors know about. Most authors, especially new ones, assume that the distributor will place their books on bookstore shelves, and they (the authors) will sit back and collect royalties through their publisher. Yes, it works that way, but quite poorly for authors without wide name recognition, and many stores will simply not shelve their books. However, they might be willing to take books on consignment; this is when you place books in the store with the understanding that payment will be made when all the books are sold, and if...

A Publishers' Conversation with Authors: Is Amazon putting bookstores out of business? Understanding the Right of Return Model of Book Selling

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would What at least like to take their steps with a publisher by their side. Today's topic arises from a discussion last week with an author whose cost of book returns brought an otherwise successful book into the negative net income (i.e.) loss realm. Our conversation revolved around several questions that arose from her discussions with her local bookstore.  Why/how do returned books create loss for an otherwise successful book? A large number of returns can eradicate all profit from the book sale and put the book into the loss column on a P&L statement: print costs will not have been recoupled; additional books have now been returned to the publisher's inventory, books that wer...