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A Publisher's Conversation with Authors: Anatomy of a Successful Book (Commissioned Book)

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It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side Continuing with the samples of successful books, in this blog post I am including information of a book in the self-help genre; The Widower's Guide to a New Life by Joanna Romer. The book was recommended by US Review of Books and was selected as a finalist for the Book of the Year Award. How the book came into being: As editor, I proposed the book because I saw a market for it. I proposed the book to Joanna because she had written a similar book for Widows, which had sold well. I knew that Joanna had the writing and research skills to pull off a good book on this topic. Why the book sold: It filled a gap -- most of the

A Publisher's Conversation with Authors: The Unique Life Cycle of a Book

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  is a look at the life cycle of books -- how they differ, how do you define "success" and "failure," and what authors can expect over a lifetime. Here at MSI Press, we have seen a variety of paths taken by successful books (and ones that have not fared as well). For lack of better nomenclature, I would say that we have hares, tortoises, dogs, cats, and mountain goats.  Hares As in the fable, the hares start out fast. These books have strong launches, sell hundreds of books in the first few weeks (from a larger press, these might show up as thousands of sales) and then, quite suddenly s