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A Publisher's Conversation with Authors: Titling a Book

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    This week, we   look at look at one of the most difficult tasks an author has, yet one that they belief is easy. Probably most authors know what they want to call their book before they even write it. Often, when an author approaches us with a book title, we feel compelled to discuss other options with the author. Here are some of the reasons (problems). Title Duplicative The title already exists. This is quite problematic when one of the books is better known. The new book will likely be overlooked. It is just a copy cat. It is very problematic when there are multiple books by the same title. One proposed title that had this problem was the book now called One Simple Text... The original proposal was for From Tragedy to Triumph . Take a gander for that title in Amazon -- many titles. How would the first-time author's book stand out among them? It likely would not. And if someone were looking for the author's book, that person would have to parse through a number of books

The Story behind the Book: One Simple Text... (Shaw and Brown)

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  Today's book back story provides inside information about  One Simple Text.. . (Shaw & Brown).  From the publisher -  Betty Shaw and Dave Brown brought to the press a great story. One of tragedy that through patient fortitude, medical skill, and great faith turned into triumph. Of a life almost lost because of one simple text while driving. The what and who of that text I will leave readers to discover. A story that had propelled the author and the protagonist of the story, her daughter, to Oprah Winfrey's TV show. They had, however, not yet written a book. (Advice here: if you have the opportunity for world-class publicity, get your book done in advance; it is so  helpful for book promotion to have the publicity come after the book and not afterward.) They needed some help in refining the story into a book that works. That is where MSI Press came in. We do this all the time with first-time authors. We help turn their wonderful but seemingly unmanageable stories into wann