A Publisher's Conversation with Authors: 🖋️ Headline Decoding Tricks for Authors (How to avoid becoming part of the problem)
Authors of non-fiction (and even fiction) books depend on other sources for expanded information about their content and for self-informing. In today's media environment, this kind of research can be fraught with missteps, especially gathering information that turns out to be erroneous, fake, and misleading. The first misstep often occurs in scanning headlines to know whether to keep on reading. A lot of time can be lost in following rabbit holes into the ground where headlines are misleading. Here are some ways to save that time, to know whether to click on a headline or not. 1. Spot the Signal vs. the Story Headlines are designed to grab attention, not to tell the whole truth. Treat them as teasers —always read the full article and check the original source before citing. 2. Check the “Five W’s” Who is actually involved? (politicians, corporations, regulators?) What is the evidence? (lawsuit, report, poll, or just speculation?) When did it happen? (under which administra...