A Publisher's Conversation with Authors: Direct Sales - The Quiet Power Move Every Author Should Be Making
There’s a strange disconnect in publishing right now. Industry headlines keep celebrating “growth” — more bookstores opening, online sales climbing, the market expanding. And all of that is technically true. But here’s the part no one says out loud: Those gains are not evenly distributed. They’re driven by big-name authors, celebrity memoirs, BookTok darlings, and the handful of titles that already had momentum. For the new author — the debut novelist, the hybrid author with a modest platform, the memoirist writing from lived experience — those rosy numbers don’t translate into visibility. In fact, they often mask the opposite reality. Because while bookstore sales are up, the number of books published each year has exploded . More titles, more noise, more competition for the same shelf space and the same algorithmic scraps. Which brings us to the real conversation: Direct sales aren’t a trend. They’re a survival strategy. Why Every Author Should Be Building Direct Sal...