MSI Press Blog

  Palm Sunday fills churches with palm branches because it reenacts the moment Jesus entered Jerusalem and was greeted like a king. The branches are signs of victory, peace, and messianic hope, and the Church treats them as blessed objects that accompany the faithful into Holy Week. They are not decorations; they are sacramentals that carry the memory of a turning point in the Gospel narrative. Many parishes later save and burn these palms to create the ashes used on Ash Wednesday, a practice that ties the end of one Lent to the beginning of the next and honors the requirement that blessed items be disposed of reverently. Why Palms Matter Palms have symbolized triumph and sacred welcome since antiquity. In the Gospels, the crowds lay palms before Jesus as He enters Jerusalem, shouting Hosanna . That same crowd will call for His crucifixion days later, and the palms become a bittersweet sign: joy shadowed by the Passion. Churches bless the palms before Mass, and the faithful hold...

  Breakthrough Alzheimer's Care   by Mark Wilson reached  #3 in Alzheimer’s/hot new releases, #12 in aging and longevity/hot new releases, #19 in aging/hot new releases, #33 in diseases and physical ailments/hot new releases, #56 in Alzheimer's, #78 in dementia, and #124 in aging and longevity. Book Description Breakthrough Alzheimer's Care  offers a powerful and practical roadmap for family caregivers who want more than just survival-they want their loved ones to thrive. When leadership expert Mark left a 20-year corporate career to care for his mother with Alzheimer's, he approached caregiving with the same breakthrough mindset that had driven his professional success. The result was nothing short of extraordinary: his mother experienced more joy, better health, and greater longevity than anyone thought possible. Part memoir and part how-to guide, this compelling book blends personal reflection with research-based insights and practical tools that help familie...

  There is a day on the calendar called Respect Your Cat Day , as if respect were something we might consider offering… once a year… if we remember. Your cat would like to clarify: respect is not seasonal. It is ongoing. Preferably immediate. And ideally delivered with snacks. Respect Is Not the Same as Affection Humans tend to equate love with touch. We scoop, cuddle, kiss, restrain, and call it bonding. Cats have a different definition. Respect, in cat terms, means: Not picking them up when they didn’t ask Not interrupting a nap of obvious importance Not assuming that a belly display is an invitation rather than a philosophical statement Affection may be welcome. But consent is everything. Respect Their “No” Dogs often negotiate. Cats do not. A flicking tail, a rotating ear, a sudden stillness—these are not minor signals. They are full sentences. Ignoring them is the human equivalent of someone continuing a conversation after you’ve clearly walked away. Respecting your c...