MSI Press Blog

  (photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic continues the discussion from last week about that lure for every first-time author: the  New York Times  Bestseller List. Last week, we talked about the need to sell 5000-10000 books each and every week you want your book to appear on the list, with the understanding that this is not a count of total books sold but an algorithmic approach, using sampling from stores that NYT considers representative of the whole (right or wrong) and might require the number of books sold as a whole to be greater in order to have enough hit the right sampling venues. The traditional and hones...

Photo by Frank Perez It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic continues the discussion from the last two weeks about that lure for every first-time author: the  New York Times  Bestseller List. We talked about the need to sell 5000-10000 books each and every week you want your book to appear on the list, with the understanding that this is not a count of total books sold but an algorithmic approach, using sampling from stores that NYT considers representative of the whole (right or wrong) and might require the number of books sold as a whole to be greater in order to have enough hit the right sampling venues. We talked about the difficulty of do...

  (photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about that lure for every first-time author: the New York Times Bestseller List. Every author wants to know how to make it there. Plotting a place on the list is a complicated matter. To wit, Your book needs to sell 5,000-10,000 copies a week to make the list. Some considerations include  Not every book sale counts, so you would need to exceed that number. A calculation is made by surveying selected bookstores, with an emphasis on independent bookstores, and extrapolating overall sales for that. As such, Tucker Max considers every bestseller list a lie . Large sales through on...

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses book sales that are not meeting an author's hopes. Why are my books not selling? That is the typical question at such times. Perhaps the first question should be, "Why did you write the book?" That will help you answer the question about sales and how you should react to the level of sales in a more helpful way. Let's look at some possible reasons: Self-esteem  You wanted your five minutes of fame and thought you could get it with a book; this is not a negative thing -- it can be a very good thing. Even if your sales are low, you can still have your fame. Your book itself is n...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses the value of books that fit clear niches and platforms that are conduits to those niches. I am always a bit saddened and frustrated when authors of a pretty good book state in their proposal that no way is their book a niche book, that it will be of interest to everyone in the world, or millions of people, or every woman, etc., referring to a huge population base. Reaching a base that large, unless one has immense amounts of money (tens of thousands, if not more) to invest, is quite unrealistic -- and then there is the issue of creating your audience, i.e. interesting people who are not actively searching for your ...

Following up on last week's post about the categories of book awards and how they affect ROI, this Tuesday we look at the most useful category for small press authors: the minor awards. (The major awards, such as the Pulitzer are generally not a realistic goal for first-time authors, authors without name recognition, and authors whose books have not soared quickly onto the NYT Bestseller lists .)  📊 Why Minor Book Awards Don’t Drive Big Sales Audience Reach : Minor awards don’t have the media amplification or bookstore promotion that major awards do. Their announcements stay within publishing circles rather than reaching the general public. Discoverability Limits : Even with a gold seal, most readers don’t browse Amazon or bookstores by award category. They buy based on recommendations, reviews, or visibility in mainstream outlets. Marketing Dependency : The award itself doesn’t sell books — it’s how the author/publisher leverages it. Without a campaign (press releases, socia...