MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post asks whether your book is getting enough attention and then explores the importance of SEO (search engine optimization). If your book is NOT getting enough attention and your SEO essentially sucks, which usually are related, there are things you can do to make the situation better. Check how much attention your book is getting Sales, of course, is one of the greatest indicators of whether your book is getting enough attention. If your book is not getting enough sales and you suspect lack of sufficient attention (there are many other reasons, including poor quality, for books not to get sales) to be at blame for that, you ca...

Authors often think of “niche,” “SEO,” and “AI” as three separate concepts. In reality, they are deeply interconnected — and when used together, they can dramatically increase a book’s visibility, discoverability, and long‑term sales. This is the new ecosystem of publishing: Your niche determines your competition. Your SEO determines your discoverability. AI determines how readers find, summarize, and talk about your book. Let’s break down how these three forces work together. 1. Your Niche Determines the Playing Field Your niche is the ecosystem your book lives in. Small niche Low competition Low traffic Rankings move easily Amazon does not promote automatically Visibility must come from outside Amazon Large niche High competition High traffic Rankings move slowly Amazon actively tests and promotes books with good conversion Visibility can snowball if early momentum is strong Your niche determines: How hard it is to rank How many sales you need to move up How Amazon interprets your...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  As a follow up to last week's conversation about books long in the tooth, let's talk about sleeping books (a slightly different topic but one that has much in common with last week's conversation. e seen some books come to life after a long period of dormancy. Some approaches that have worked are: a.        Finding an Influencer…wow…the one book that found one came alive after 10 years and has remained one of our bestsellers ever since even though the Influencer is no longer involved. b.       Send to a legacy award competition; if an award is received, the press release can be brus...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Often, we have shared the major advantages to book sales that discovery by a social media Influencer brings. But what if, we have been asked, you have had zero luck, no matter how much you have tried to bring your book to the attention of an Influencer or to have an Influencer decide to promote your book? Well, you could become an Influencer yourself. Here are sone ways to go about that. Choose your niche Select a niche that aligns with your interests, expertise, and passion. Choosing a niche helps you target a specific audience and establishes you as an authority in that area. Define your personal brand Clearly define your persona and ...