MSI Press Blog

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic asks (and answers) I question I see underlying a number of authors' organizations posts on the Internet that do a great disservice to authors. The question: Do publishers cheat authors out of royalties? The short is that traditional publishers are honest; there is no reason not to be. Scammers are everywhere, and many would-be published authors get sucked in by being told how wonderful there book is when a traditional publisher will not take it (because it is not wonderful). Let's look first at why traditional publishers have to be honest, and then let's look at why authors question their royalties. (To set the st...

    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week, we suggest that authors can do a rudimentary analysis of their lack of sales on their own. From that, they should be able to develop plans to approach marketing and promotion more effectively. Book Reviews This is a biggie. Book reviews , more than anything else, sell books. While it is difficult to come up with a number that will make a difference--depends on the genre, number of competing books--typically, books with fewer than 50 book reviews are not selling, and 75-100 is considered by some in the industry to be critical to springboarding to "bestseller" status. So, How many reviews does your book have? If a paltry...