MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses the value of books that fit clear niches and platforms that are conduits to those niches. I am always a bit saddened and frustrated when authors of a pretty good book state in their proposal that no way is their book a niche book, that it will be of interest to everyone in the world, or millions of people, or every woman, etc., referring to a huge population base. Reaching a base that large, unless one has immense amounts of money (tens of thousands, if not more) to invest, is quite unrealistic -- and then there is the issue of creating your audience, i.e. interesting people who are not actively searching for your

(photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about book launches. A book launch, planned and carried out well, is a great opportunity to introduce and market your book to a large number of people. So, what are the ways books can be launched? What is the best way to launch a book? What are the benefits and risks of various kinds of book launches? So, let's take each question separately. What are the ways in which you can launch your book? A typical launch for a high-powered author is a tour of bookstore signings; a typical launch for a low-powered author is a book signings at one, perhaps two, local bookstores.  High-powe

(photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is a little bit about marketing. A lot about marketing would take not only one book but many. For authors, marketing is an important "duty" and a rather daunting one at that. Very few publishers (well, probbaly none) have big enough pockets to take on the full task of marketing, especially for new authors without a natural fan base. So, they expect authors to help.  So, let's look at some of the techniques authors can do to help with marketing. Techniques that exploit the author's fan base (an author without a fan base is not going to sell many books): Authors need

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post addresses an issue that is a pet peeve: financial advice columns and articles that advise on side hustles to develop passive income, with the case in point being "publishing" books through Amazon. Now, you do want your book on Amazon. We want our books on Amazon. Amazon is a strong source of sales for us. However, this is not really a passive sources of income, one that you sent up once and then sit back and rake in money. The following realities need to be considered to avoid major disappointment. Amazon will fulfill orders, but Amazon will not sell your book for you. You need to do your own marketing. Marketing is

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is About factors that lead to book success (or note). Factos include pre-publication efforts and post-publication efforts. From the time you decide to write a book, factors that pre-date publication are as important as those that post-date publication--and unlike what all too many authors expect, factors that post-date publication are critical. Pre-publication: Writing is the easy part; revising is the hard part. Some authors think that once the last word is on paper, they are done. In reality, the last word is just the beginning of producing the manuscript that will become the book. Revision includes reviewing the concepts--i

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic addresses two distinct and different paths to decent book sales. One is via author's reputation and the other through direct promotion and marketing efforts. The former has a choice of using the latter approach as well, but that does not work in reverse. Authors with well-rcognized names definitely have a leg up in the book sales department for a number of reasons: Readers are pulled to read books by famous people; fame often comes from position in life (social class) or political power -- something about the lives and thoughts of successful people are attractive (well, I think we all know why). Writers who have achieve

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic suggests that the two best-kept secrets to effective book marketing, in our experience and opinion, are word of mouth and repetition. Word of mouth.  This is not your (the author's) word of mouth, but, of course, it starts there. And you may need to restart the conversation, again and again. It is everyone else talking about your book, which is why things like media/podcast appearances help – even presentations for your local library or Rotary Club or wherever people in your community gather for whatever. Word of mouth can take some time, and it can move on to other things, if someone (or someones) do not keep the talk g

(photo by Frank Perez) It is Tuesday. Time to talk turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. While every traditional publisher, such as MSI Press LLC, accomplishes promotion and marketing activities, no press can pay exclusive attention to any one book -- and once a book gets long in the tooth, it often becomes unprofitable for a press to dedicate significant resources to promoting it. So, the question frequently arises, even with traditional presses, as to whether an author should spend the money to hire a publicist. Or, can you, as author, handle the publicity on your own? Some of the MSI Press authors have hired publicists; others have decided to try to make it a go on their own. This is a

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post asks whether your book is getting enough attention and then explores the importance of SEO (search engine optimization). If your book is NOT getting enough attention and your SEO essentially sucks, which usually are related, there are things you can do to make the situation better. Check how much attention your book is getting Sales, of course, is one of the greatest indicators of whether your book is getting enough attention. If your book is not getting enough sales and you suspect lack of sufficient attention (there are many other reasons, including poor quality, for books not to get sales) to be at blame for that, you can