MSI Press Blog

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the difference between book marketing and book promotion, two terms that are frequently confused. Leading to the confusion is that some of the same activities are needed for both. In fact, good marketing is dependent upon good promotion. Perhaps the essential difference is that marketing focuses on sales, and promotion focuses on awareness --  noting that without awareness, sales generally do not happen. Book Marketing Book marketing includes promotion, sales, and increasing awareness of the availability of the book. It generally starts with a marketing plan that identifies the target audiences and selects marketing t

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post continues the book promotion theme from last week and some previous posts but from a somewhat different perspective.  At the risk of seeming a bit meshuggeneh , I believe an understanding of human intelligence can provide some insight into book promotion. Intelligence (g) Basic human intelligence is often called (g) by psychologists. So, what is (g_? Here is one definition: " The term  general intelligence (g)  refers to a broad mental capacity that influences performance on cognitive ability measures."   There are many other definitions of (g), but they are all similar and less important than the proposal that (g) r

    1.       It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic shares information about tracking book sales. In complete frankness, it is a repeat of an explanation I provided to MSI Press LLC authors in one of our monthly newsletters.  An author recently asked (and others have previously asked) how to tell if a particular action results in a specific number of sales. Alas, we have no way to tell unless we are in direct contact with a bookstore making a large order. Book reports from Ingram (distributor) come as total sales. I wish there were a way to tell sources. It would make marketing and promotion a science instead of an art.  Our distributor will

It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses how authors can sell their books. After all, it makes no sense to put all the effort into writing a book, self-publishing it or getting it published, and then having it sit on a shelf for ever, with no opportunity for it to share its message. Unfortunately, many, if not most new authors, in our experience, never think beyond the day their book appears in print (or, in some cases, beyond their first month of book launch activities). They assume that, of course, they did the work of writing the book, and the publisher will do the work of marketing the book. It does not work that way, and marketing

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic asks a plaintive question--one that i hear often from folks with a good book but no large economic means to promote it -- can they get promotion for free? Yes -- see all these places where that is possible: Certainly, word of mouth is free. Talk up the book with people you meet, friends, families, colleagues, businesses, and other authors. And when you find out that word of mouth has been a part of promoting your book, thank the source. Reviews are generally free; the best ones are; the most trusted (by readers) are. Ask your readers to write reviews. (There are also some inexpensive reviews that are worth it; think $100 or l

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic addresses a topic that comes into my in-box on a regular basis, at least once or twice a week: a self-published author (either thought self-publication would provide more control and money or was unable to land a traditional contract) does not like the self-publication results and would like a re-do, i.e. start over again with a traditional publisher/contract. To cut to the chase, this is the content of the typical response I send to these queries: Thank you for your submission. We have a policy of not re-publishing previously        published books, so your book would not be of interest to us.  Of the data available from A