MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses the value of books that fit clear niches and platforms that are conduits to those niches. I am always a bit saddened and frustrated when authors of a pretty good book state in their proposal that no way is their book a niche book, that it will be of interest to everyone in the world, or millions of people, or every woman, etc., referring to a huge population base. Reaching a base that large, unless one has immense amounts of money (tens of thousands, if not more) to invest, is quite unrealistic -- and then there is the issue of creating your audience, i.e. interesting people who are not actively searching for your

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the difference between book marketing and book promotion, two terms that are frequently confused. Leading to the confusion is that some of the same activities are needed for both. In fact, good marketing is dependent upon good promotion. Perhaps the essential difference is that marketing focuses on sales, and promotion focuses on awareness --  noting that without awareness, sales generally do not happen. Book Marketing Book marketing includes promotion, sales, and increasing awareness of the availability of the book. It generally starts with a marketing plan that identifies the target audiences and selects marketing t

                                                                                       (photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Ever wonder how books get to be accepted for publication? There is often more to any author's story than non-authors and not-yet-published authors would image.  Yes, of course, every publisher has the normal channel of proposal reading and acceptance based on the quality of the proposal, the "fit" of the book, the quality of the writing, and the perceived marketability, typically based on the author's platform. But...some books come into being in some other ways. Here are a few from the MSI Press e

  The following excerpt comes from  Practices That Work  (Thomas Garza). Introduction Are you a new or future author? Confused by all the choices  in the publishing business? Afraid of being ripped off? (It  happens all too frequently!) Not sure how to take the first step?  Not even sure how you want your “offspring” (i.e. your manuscript)  to be birthed (i.e. published)? This book is meant for  you. It is not another 500-page reference book about a little  bit of everything associated with publishing. There are enough  books like that; one more is not needed. That said, however,  you should certainly add several of those to your resource collection.  At the very least, you should read Writer’s Market   and subscribe to Writer’s Digest . (Google both; you will find  them. Writer’s Market is also available at most public libraries.) This book, unlike most of the books out there on publishing,  looks at publishing from the combined point of need of  the new author and point of view of t

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post continues the book promotion theme from last week and some previous posts but from a somewhat different perspective.  At the risk of seeming a bit meshuggeneh , I believe an understanding of human intelligence can provide some insight into book promotion. Intelligence (g) Basic human intelligence is often called (g) by psychologists. So, what is (g_? Here is one definition: " The term  general intelligence (g)  refers to a broad mental capacity that influences performance on cognitive ability measures."   There are many other definitions of (g), but they are all similar and less important than the proposal that (g) r

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about the role of advertising in marketing -- and how it is changing (or has changed). Is it cost-effective? Should you include it in your marketing efforts? Read on. Current facts about advertising: 1.       The cost of advertising has gone up (along with the cost of printing, shipping, etc.), but retail prices have not gone up a parallel amount, so it is a bigger stretch to get good return on investment. 2.       Readers seem to be reading less print media, and some print advertisers have turned to e-blasts instead of print mail and to online sales sites instead of catalogues.  3.       More and more, readers can—and want