MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic is giveaways. Do they really help in obtaining book reviews and promoting your book? Let's take each question separately. Do book giveaways really help in getting book reviews? Once upon a time they did. Today is seemingly a different story. Library Thing was and likely still is a popular place for giveaways. After all, it is a beehive of book review postings. We used to give away a couple dozen copies each time a book was released. We do not do that anymore. In the past, when Tim (last name forgotten) was the head of Library Thing, a book given away was tracked; it resulted in a review, typically on LT, Amazon, and B...

There was a time, not all that long ago, when small ads would sell new books, when large ads would sell large numbers of new books, and when catalogues were the media to which librarians and bookstores looked for stocking books. Books in Print was an essential tool for everyone -- researchers, reviewers, writers, booksellers. Times have changed. Two revolutions have taken book marketing into very different directions. First, the accessibility to self-publishing for authors struggling to be picked up by a major (or any) house resulted in an explosion of books. Some of these have been as good as those published by traditional publishers; many, if not, most have not because authors lack the full range of expertise and resources available from a traditional publisher. Nonetheless, these books make it onto the shelves of bookstores or at least onto the virtual shelves of online stores in droves, droves being thousands every single day. Given relative steady and limited opportunities for...

    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, the topic is one that authors often push aside in their minds or whose significance authors don't fully realize: an author's responsibility for promotion and marketing. The ostrich approach will relegate your book to one of the millions on Amazon that are just not selling and to your publisher's backlist. Any new book today is, at minimum, entering into competition with over 32 million books currently listed on Amazon —and thousands more are being written, uploaded, and released every single day. Let that sink in. Even if your book is stellar—well-edited, thoughtfully written, meaningful, and memorable—it will not ...

                                     What is a book jewel? A sometimes-overlooked book with remarkable insight and potential significance. Starting in August, we will share near-daily, as possible, reviews of the monthly book jewel - short, succinct reviews that can be read in 1-2 minutes with links to the reviewer by reviewers whose words are worthy of being heard and whose opinions are worthy of being considered. Sometimes a couple of minutes contains more impressive thought than ten times that many. We will let you decide that. This month's book jewel is  From Deep Within  by  Susan Lewis, Ph.D., J.D.  From Colette McNeil on Amazon: This book was both gut wrenching in its brutal honesty of the ugliest side of humanity and heart warming to know there are brave souls among us who willingly walk into an insurmountable situation with little to no support and ...

   It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic asks, very simply, what of the standard advice to authors is still viable, given the many changes in the book industry and life in general during and post-covid? Let's look at various pieces of advice that most authors have received from their publishers or from online writing sites. For books to sell, you need a lot of reviews.  Over 100 reviews is the recommended quantity. That is the classic advice. However, we have had hot-selling books that have had nearly no reviews. In those cases, there has been word of mouth "selling," in which influencers have recommended the book, book clubs hav...

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  addresses an issue critical for planning your book promotion/marketing activities -- understanding the reasons people buy books. Without that understanding, you are shotting at a target blindfolded. It does not matter how good your weapon is if you do not know where the target is. So, let's look at what approaches are most effective and less effective, based on recent research as to how readers make a decision to buy a book, derived from a 355-person survey by Gigi . Personal Connections The #1 reported reason why someone purchased a book is that the buyer loved the author; this would apply to subseq...