Publishing Tip: Book Reviews
There was a time, not all that long ago, when small ads would sell new books, when large ads would sell large numbers of new books, and when catalogues were the media to which librarians and bookstores looked for stocking books. Books in Print was an essential tool for everyone -- researchers, reviewers, writers, booksellers. Times have changed. Two revolutions have taken book marketing into very different directions. First, the accessibility to self-publishing for authors struggling to be picked up by a major (or any) house resulted in an explosion of books. Some of these have been as good as those published by traditional publishers; many, if not, most have not because authors lack the full range of expertise and resources available from a traditional publisher. Nonetheless, these books make it onto the shelves of bookstores or at least onto the virtual shelves of online stores in droves, droves being thousands every single day. Given relative steady and limited opportunities for