A Publisher's Conversation with Authors: Can you sell older books? Yes!
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week's conversation addresses the fate of older books. Is it possible to bring them back into the world of active books? Sure - and, it depends. Some of our oldest books are among our best sellers. However, other older book simply fall by the wayside, and that does not have to be. After all the effort put into writing it and, assumedly, marketing it when the book first came out, it is a shame when older books are allowed to languish in the boneyard. Here are some CPR strategies authors have used. Do something , anything. If you forget your book, it is likely others will, too, and new folks will not find out about it. So...
