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A Publisher's Conversation with Authors: Given competing stats about book sales, what is real -- and what is realistic?

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It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic takes a look (again) at book sales. Unfortunately, get accurate accountings of book sales across the book industry is very difficult. Book Scan is not accurate. Amazon bestselling rankings have quirks. Publishers do not like to share their sales figures with other publishers, let alone authors. The range that can be found online is wild.  When reading sales figures, it is critical to read them with a jaundiced eye because often these "statistics" come from author groups with great hopes for best sellers among their members. Generally, in my experience, the reports of sales are vastly exaggerated, often because of

A Publisher's Conversation with Authors: How Does Content/Topic Affect Book Sales?

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    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic asks how content/topic affects book sales. Quite a bit, actually, is the answer. Consider the following: The best-written, most award-winning book cannot become a NYT bestseller with a topic that is not of wide, general interest. Most memoirs fall into that category; so do books that are rather off the beaten path.  If you are not hearing about your topic right now on all the talk shows, news outlets, and social media venues, chances are readers are not searching out your book; they are searching for a book about the latest hot topic. That is why books go through cycles of good and not-so-good and even no sales: life chanc

A Publisher's Conversation with Authors: About Asking a Traditional Publisher to Re-publish Your Self-Published Book

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic addresses a topic that comes into my in-box on a regular basis, at least once or twice a week: a self-published author (either thought self-publication would provide more control and money or was unable to land a traditional contract) does not like the self-publication results and would like a re-do, i.e. start over again with a traditional publisher/contract. To cut to the chase, this is the content of the typical response I send to these queries: Thank you for your submission. We have a policy of not re-publishing previously        published books, so your book would not be of interest to us.  Of the data available from A

A Publisher's Conversation with Authors: Don't Let Book Success Bankrupt You, Negotiate!

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week's conversation addresses a thorny and frustrating issue--the finances of book sales, especially books that, in general, sell well. (We are not talking about authors who take thousands from savings to plaster information about their books everywhere or buy their own copies to try to get onto a bestseller list. Rather, we are talking about the average author, who simply desires to get the word out and the sales in.) Nearly all authors intently want to see their book in every bookstore they walk into -- and every one they don't. They don't realize three important things that can destroy their life if they actually get thei

A Publisher's Conversation with Authors: Your book sales are low; so, why DID you write your book?

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses book sales that are not meeting an author's hopes. Why are my books not selling? That is the typical question at such times. Perhaps the first question should be, "Why did you write the book?" That will help you answer the question about sales and how you should react to the level of sales in a more helpful way. Let's look at some possible reasons: Self-esteem  You wanted your five minutes of fame and thought you could get it with a book; this is not a negative thing -- it can be a very good thing. Even if your sales are low, you can still have your fame. Your book itself is n

A Publishers Conversation with Authors: Should I Take That Marvelous Offer for Help with Book Promotion That Happened to Find Its Way into my Mailbox?

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            It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  is a response to the question I get from time to time from our authors: "I just got an unbelievably good offer for X in the email; should I take it?" The quick answer is "maybe." Not all unsolicited offers are scams.  How, not all offers are genuine, and some that are genuine might not be good for you and your book.  What you need to do is analyze the offer in light of your own circumstances. You should answer NO when: the offer is a scam (Google it -- or ask your publisher); Science Fiction Writers of America also keeps a list of scams and shares information through its bl