MSI Press Blog

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  is a look at the life cycle of books -- how they differ, how do you define "success" and "failure," and what authors can expect over a lifetime. Here at MSI Press, we have seen a variety of paths taken by successful books (and ones that have not fared as well). For lack of better nomenclature, I would say that we have hares, tortoises, dogs, cats, and mountain goats.  Hares As in the fable, the hares start out fast. These books have strong launches, sell hundreds of books in the first few weeks (from a larger press, these might show up as thousands of sales) and then, quite suddenly s

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about how to market books inexpensively. If you have big pockets, go for the television, radio, newspaper, and saturation ads. Buy time on radio and television shows. However, most authors do not have deep pockets. So, looking at inexpensive ways to get the word out is not only necessary but sometimes the only way to market a book. This post describes some sources and activities for inexpensive marketing. It is, of course, not complete. Do all these things, then seek out more opportunities, or start again with another virtual blog tour. Things to do (not necessarily in any kind of order) Word of mouth

            It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  is a response to the question I get from time to time from our authors: "I just got an unbelievably good offer for X in the email; should I take it?" The quick answer is "maybe." Not all unsolicited offers are scams.  How, not all offers are genuine, and some that are genuine might not be good for you and your book.  What you need to do is analyze the offer in light of your own circumstances. You should answer NO when: the offer is a scam (Google it -- or ask your publisher); Science Fiction Writers of America also keeps a list of scams and shares information through its bl

  Because we work with first-time authors, we are exposed to some "interesting" ideas about how best to promote a book. Reality is often counterintuitive to assumption, perception, and imagination. Let's look, then, at reality. What new authors often expect from promotion--and why they are either unrealistic or undesirable or both:  Book tours from city to city; one new author asked if we would be flying her around the country on a private plane (honest to goodness, she really expected that although she was an unknown person with a first book). Clearly, city book tours do occur--but for people like Dog the Bounty Hunter, not for Joe Blow in Smalltown, America with no platform. The name of the author is what attracts people to these tours, not the title of the book.  Book tours like this -- and we have had some authors do them, usually with the help of a publicist -- are generally a dollar-losing proposition; however, if you can afford the cost, have other things to do in

image from DML Editing & Writing check out their latest post on " How to Write Good Poetry " In observance of poetry month, MSI Press would like to share with its readers and fans two books worth reading: One will bring a comforting smile to an unbidden tear. The other will bring an outright laugh page after page. Time spent with comforting and/or happy thoughts is time well spent indeed. Marti Wells-Smith's Lamentations of the Heart Mingled with Peace and Joy combines prose and poetry in a comforting missive for bereaved parents. Through its pages, one finds not only the resilience of the author but sources for anyone to develop needed resilience in the face of devastating life circumstances. When it came out, it quickly became one of Amazon's "hot, new releases." Lamentations of the Heart soulfully combines contemporary free verse poetry and nonfictional prose to tell the story of one mother's grief following the death of her only child. The autho

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post, as a follow-on to last week's discussion of the  seismic change in the book publishing industry over the past 5-10 years,  discusses the difficult nature of today's book market for new authors. The nature of book marketing today is more than anything a matter of getting seen, of the hand of an author (or publisher) to be able to hold up his/her book above a sea of raised hands. I doubt that any publisher (or author) will say that they have a great answer to this problem (including to those "specialists" who promise such solutions to authors for a hefty fee -- with many authors disappointed with the results

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post addresses the oft-asked question, "Do book giveaways work to increase sales?"  The quick and easy answer here at MSI Press is "no." We have run giveaways of paperbacks on Goodreads to have the only books "sold" be the free ones earned in the giveaway. We had no additional sales that we could track to that promotion. We have also run freebie e-books on Kindle promotions. Again, lots of takers for the free books; zero additional sales. The Kindle stats are actually quite clear and disappointing. For a broader set of experiences, here is a useful post from BookBub, which does an immense number of g