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A Publisher's Conversation with Authors: Your book sales are low; so, why DID you write your book?

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses book sales that are not meeting an author's hopes. Why are my books not selling? That is the typical question at such times. Perhaps the first question should be, "Why did you write the book?" That will help you answer the question about sales and how you should react to the level of sales in a more helpful way. Let's look at some possible reasons: Self-esteem  You wanted your five minutes of fame and thought you could get it with a book; this is not a negative thing -- it can be a very good thing. Even if your sales are low, you can still have your fame. Your book itself is n

A Publisher's Conversation with Authors: The Morphing of Book Tours

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic looks at how the concept of, goals for, and conduct of book tours have changed over time. It also looks at whether a book tour is a good idea, based on likely % of return on investment. The essence of the morphing has been from in-person to virtual, part of that in keeping with the Covid experience. In person Most authors think of the pre-covid take-a-trip from town to town for, generally, bookstore signings. That did work once upon a time, but mostly for people with household names. Previously unpublished authors often have romantic notions, completely untied from reality, that publishers will underwrit

A Publisher's Conversation with Authors: Realistic Expectations of a Publisher

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  (photo by Frank Perez) Because we work with first-time authors, we are exposed to some wild ideas about what publishers should be doing for them -- and how quickly. Let's look, then, at reality. What authors can/should expect publishers to do for them:  Provide you with a fair contract (you should be able toheck out the terms with a legal advisor if you wish) that  states the rights that are being purchased (do NOT sell ALL rights) and for what period of time (and under what conditions rights will be reverted); describes details of the process of publication -- what is expected of authors and what is expected of the publisher; and provide times and deadlines.      Professionally prepare your book for publication by editing and copyediting the text; typeset the text (allowing you to make necessary corrections); and prepare a cover.            Professionally print your book.  Promote your book within parameters discussed and agreed to by contract; this generally includes  making th

Book of the Week: Tucker and Me

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About the Book Tucker & Me: Growing Up A Part-Time Southern Boy  tells the story of a child growing up in the Mad Men era of the 1960's. Filled with humor, sadness, and harrowing incidents, the memoir reflects all the emotions of life one experiences growing up, in this case, with a single mom who lived in Los Angeles and a father who lived in a small town suburb of Atlanta, Georgia known as Tucker. Traveling in the summers to the alternate universe in Tucker, the author experienced a roller coaster ride of two completely different lifestyles. Book Endorsement "Readers can feel and taste the magical moments. You feel like you’re sitting by the fi replace with Uncle Andy, sipping coffee and listening to his fanciful yarns.” J. Bennett Easterling, author of Of God, Rattlesnakes, and Okra   Review of the Book From Readers' Favorite:  Anyone who has lived a double life like [Harvey's] will understand and enjoy these stories... This book is not just about Harv

A Publisher's Conversation with Authors: Passive Income from Book Sales

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It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post addresses an issue that is a pet peeve: financial advice columns and articles that advise on side hustles to develop passive income, with the case in point being "publishing" books through Amazon. Now, you do want your book on Amazon. We want our books on Amazon. Amazon is a strong source of sales for us. However, this is not really a passive sources of income, one that you sent up once and then sit back and rake in money. The following realities need to be considered to avoid major disappointment. Amazon will fulfill orders, but Amazon will not sell your book for you. You need to do your own marketing. Marketing is

A Publisher's Conversation with Authors: Should Authors of Multiple Books Publish Exclusively through One Publisher

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  (photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses prolific authors as well as authors working on their second book. Who should publish subsequent books by an author -- the publisher of the first book or another publisher? This is not always a simple question, but there are simple ways to make a decision about where your next book gets submitted. Consider the following: What does your contract with your publisher say? Some publishers require authors give them the right of first refusal for any subsequent books. This is more especially true for novels than for nonfiction books. What your contract says you are beholden to d