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A Publisher's Conversation with Authors: Don’t Like Your Royalties? What Traditionally Published Authors Can Do

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  Every traditionally published author eventually opens a royalty statement, sees the numbers, and feels that familiar jolt of disappointment. This is all I earned? After everything I did? Traditional publishing can make authors feel powerless, especially because the reporting is opaque. But you’re not without options. You can’t change the contract, but you can influence the ecosystem around it. Here’s what you can do when your royalties don’t match your expectations. 1. First: Understand What Your Publisher Can and Cannot See This is the part most authors never hear clearly: Publishers who distribute through Ingram cannot see: Sales by retailer Sales by channel Sales by region Amazon‑specific data Library‑specific data Indie bookstore breakdowns Ingram provides only total units sold per ISBN per period. That’s it. No granularity. So when authors ask, “How many copies sold on Amazon?” the publisher literally does not know. What publishers can see: Total units sold (all r...

A Publisher's Conversation with Authors: Oh, the uncertainty of the publishing business for authors

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Last week we discussed the uncertainty of the publishing business for publishers. This week we look at the flip side of the coin: authors. The publishing industry is one of the most exciting—and unpredictable—places to build a career. For authors, it can feel like riding a rollercoaster blindfolded. You know the track is out there, but you can’t quite see the twists, turns, or sudden drops ahead. Whether you’re traditionally published, self-published, or exploring hybrid paths, here are some of the biggest uncertainties that shape the landscape—and how you can stay grounded through the chaos. 1. Market Volatility Trends are fleeting....

A Publisher's Conversation with Authors: What Happens to Your Book When You Die?

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses what happens to a book after an author dies. We have certainly had a number of authors, alas, die over the years. Each death has special circumstances, and generally each case needs a lawyer's involvement. The following examples of situations we have dealt with are simple examples of real life (and death) in action and do not set us up as having any kind of legal expertise; rather, we seek that expertise when needed. The one thing that all authors who die have in common is that copyright continues after death; it does not die with them. The question then falls to heirs and publishers as to ...

A Publisher's Conversation with Authors: I wrote two books; do I need two publishers?

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week we consider the frequently asked question, "I have written two books; do I need two publishers?" The answer, of course, is "that depends." The books are part of a series. If the books are part of a planned or ongoing series, then it is best to stay with the same publisher (unless, of course, something about how the publisher handled the first book was disappointing). Series need to have a similar look-and-feel among the books. That is easier to effect if the publisher is the same. Series also benefit from marketing that develops mailing lists of the earlier book(s) to promote the later books. If, however, the di...