MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic addresses slow-selling books . Books that look like tortoises. They do not take off upon release. In some cases, you could say that they fail to launch. Generally, in my experience, tortoise books fall into two categories: late discoveries and slow crawlers. Late discoveries are books that sell few, if any books, at launch. Even some years later, they are not selling in any quantity. Authors are likely to move on at this point, defeated. If they persevere, however, sometimes little miracles happen over time.  Our bestselling book of all time, laid low, napping, for TEN years; then it was discovered by an Influencer an...

  Every author dreams of the launch day—the excitement, the buzz, the first reviews, the first sales. Launches matter, of course. But here is the quiet truth publishers wish more authors understood: The real financial strength of a publishing house comes from the backlist. Not the shiny new releases. Not the books with launch parties and press releases. The backlist. The books that have been out for a year, five years, ten years, sometimes twenty. The books that keep selling steadily, month after month, long after the spotlight has moved on. Let’s pull back the curtain on why. What Makes the Backlist So Powerful Backlist titles sell without demanding attention Frontlist books require: Marketing campaigns Launch coordination Media outreach Author events Retail negotiations Backlist books require none of that. They simply exist —and they sell. Backlist sales are predictable A strong backlist title becomes a reliable revenue stream. Publishers can count on: Ste...

  There’s a strange disconnect in publishing right now. Industry headlines keep celebrating “growth” — more bookstores opening, online sales climbing, the market expanding. And all of that is technically true. But here’s the part no one says out loud: Those gains are not evenly distributed. They’re driven by big-name authors, celebrity memoirs, BookTok darlings, and the handful of titles that already had momentum. For the new author — the debut novelist, the hybrid author with a modest platform, the memoirist writing from lived experience — those rosy numbers don’t translate into visibility. In fact, they often mask the opposite reality. Because while bookstore sales are up, the number of books published each year has exploded . More titles, more noise, more competition for the same shelf space and the same algorithmic scraps. Which brings us to the real conversation: Direct sales aren’t a trend. They’re a survival strategy. Why Every Author Should Be Building Direct Sal...

Tuscany doesn’t just feed you; it draws you into its rhythm. Meals here feel like conversations—slow, generous, and full of small revelations. If you’ve ever wandered through a Tuscan market or sat down at a family‑run trattoria, you know that the region’s specialties aren’t flashy. They’re confident. They come from a place where ingredients are trusted to speak for themselves. Ribollita: The Soup That Feels Like a Hug This thick, earthy stew of cannellini beans, black cabbage, and day‑old bread is Tuscany’s way of saying, Sit. Rest. You’re among friends. It’s reheated (that’s the “ri‑bollita” part), which somehow makes it taste even more like home. Pappa al Pomodoro: Tomatoes at Their Most Honest Bread, tomatoes, olive oil, garlic. That’s it. And yet, in Tuscany, these four ingredients become something almost lyrical. It’s summer in a bowl—sun‑warmed, fragrant, and utterly unpretentious. Bistecca alla Fiorentina: The Showstopper A Chianina T‑bone, grilled over wood, served rare, and ...