MSI Press Blog

    Today's excerpt comes from Communicative Focus  by Boris Shekhtman and Dina Kupchanka -  Communication between Native Speakers and Non-native Speakers and the Essence of Speech We are interested in communication between native and non-native speakers for one very important reason: this is the kind of communication for which all teachers are essentially preparing students. Regardless of the level of our students, whether they are beginners or already near-native speakers, if they want to use their second language, they nolens-volens enter this type of communication. We need to help them to participate in this communication with dignity and power and to close the gap between their language skills and those of native speakers. In order for us to prepare our students in this way, we must be knowledgeable about the specific nuances of verbal communication between native and non-native speakers.     The most obvious difference between the language perfor...

It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses how authors can sell their books. After all, it makes no sense to put all the effort into writing a book, self-publishing it or getting it published, and then having it sit on a shelf for ever, with no opportunity for it to share its message. Unfortunately, many, if not most new authors, in our experience, never think beyond the day their book appears in print (or, in some cases, beyond their first month of book launch activities). They assume that, of course, they did the work of writing the book, and the publisher will do the work of marketing the book. It does not work that way, and marketing ...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post, as a follow-on to last week's discussion of the  seismic change in the book publishing industry over the past 5-10 years,  discusses the difficult nature of today's book market for new authors. The nature of book marketing today is more than anything a matter of getting seen, of the hand of an author (or publisher) to be able to hold up his/her book above a sea of raised hands. I doubt that any publisher (or author) will say that they have a great answer to this problem (including to those "specialists" who promise such solutions to authors for a hefty fee -- with many authors disappointed with the results...

  Excerpt from  Understanding the Challenge of "No" for Children with Autism  (McNeil) - Chapter 2 No Running   Raise your hand if you have found yourself plugging along on a multiple-choice test when you were stopped cold, or at least had to slow down and look more carefully at a question stated in the negative: “Which statement is NOT correct?”  Or worse yet, a double negative: “Which answer does not disagree with the following statement?”  Huh?  Okay, slow down. I’m looking for the incorrect answer and the answer that agrees with the statement. Why did the instructor have to be so tricky? As my hand is elevated along with yours, I admit to having gotten more than a few of these answers wrong throughout my education. In my groove, working steadily along, I was busy looking for the correct answers, not the incorrect ones, and I didn’t read the question carefully enough. As scholars, it is our responsibility to read carefully and decipher the nega...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic looks at the differences between books that sell well long-term and those that fizzle out.  Recently, I decided to analyze two kinds of books that experience good sales to see if there is some general guidance for authors; the long-term steady sellers and the first-year wonders. Book niches and author individualities vary widely, but perhaps some general information could be insightful if you are trying to make some decisions about how to market/promote your book. Criteria. In analyzing both sets of  books , I looked at the following 15 categories of criteria: ARC, prepped followers, platform, social media presen...