MSI Press Blog

  Authors hear a lot of promises about A+ Content—most of them inflated, some of them flat‑out wrong. So let’s take a clear, grounded look at what A+ Content actually does, who can use it, and when it’s worth the trouble. A+ Content is not a marketing strategy. It is a page enhancement . Think of it as the throw pillow on the couch: lovely to have, but it won’t hold up the furniture. With that in mind, here’s how to think about A+ Content depending on the publishing path you’re on. For Self‑Published Authors: Helpful, But Not Magical Self‑published authors can use A+ Content—and sometimes should. But it’s important to understand what it does and what it doesn’t do. What A+ Content Can Do Improve conversion if people are already visiting your Amazon page Reinforce your brand or series identity Help nonfiction authors highlight benefits, features, or frameworks Give visual books (cookbooks, photography, children’s books) a stronger presence Support a series by showing reading order...

  t is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we look at a couple of troubling situations  we recently encountered. In a familiar but frustrating scenario, one of our titles, listed at $16.95, was suddenly selling on Amazon for $23.25—a 37% markup. Meanwhile, Barnes & Noble continued to list the book at the correct price. The author, understandably, was concerned: he wanted to email his large mailing list with a launch announcement, but linking to Amazon risked alienating readers with sticker shock. Why the price change? At the same time, we had an author whose book usually retails for $24.95 who suddenly found it selling for $10. This made it difficult for her to sell ...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week, we share the importance of A+ content in marketing books.  A+ content refers to enhanced marketing content that brands use to create more engaging and informative product listings, primarily on e-commerce platforms like Amazon. It allows sellers to include additional visuals, text, and other interactive elements to better showcase their products. A+ content is highly recommended to be added to author pages and product descriptions on Amazon for better sales. Here are some features of A+ content: Enhanced Product Images:  High-quality images that display the product from various angles and highlight its features. Det...