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A Publisher's Conversation with Authors: Do publishers cheat authors on royalties?

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It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic asks (and answers) I question I see underlying a number of authors' organizations posts on the Internet that do a great disservice to authors. The question: Do publishers cheat authors out of royalties? The short is that traditional publishers are honest; there is no reason not to be. Scammers are everywhere, and many would-be published authors get sucked in by being told how wonderful there book is when a traditional publisher will not take it (because it is not wonderful). Let's look first at why traditional publishers have to be honest, and then let's look at why authors question their royalties. (To set the st...

A Publishers' Conversation with Authors: Is Amazon putting bookstores out of business? Understanding the Right of Return Model of Book Selling

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would What at least like to take their steps with a publisher by their side. Today's topic arises from a discussion last week with an author whose cost of book returns brought an otherwise successful book into the negative net income (i.e.) loss realm. Our conversation revolved around several questions that arose from her discussions with her local bookstore.  Why/how do returned books create loss for an otherwise successful book? A large number of returns can eradicate all profit from the book sale and put the book into the loss column on a P&L statement: print costs will not have been recoupled; additional books have now been returned to the publisher's inventory, books that wer...

A Publisher's Conversation with Authors: Reviews Are Precious - Preserve Them

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  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic once again addresses reviews, but from a different angle. We can all agree that reviews are important, but they are only helpful if they are available. Why, then, do some reviews over time disappear and what, if anything can you do about it? After all, it is hard enough to get reviews in the first place. So, why do reviews disappear? Sometimes, it is an accident. The Internet is expansive and sometimes clumsy. When websites update, things can accidentally disappear. Sometimes, it is part of an update. If the review is old and the blogger or whoever posted the review on his/her website updates posts to ke...