MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post discusses blogging for authors. Blogging is an excellent platform for authors, especially authors with a first-time book, if they do certain things to make the blog a good support for their book. Here are some things to consider if you plan to make a blog an important part of your platform. Importance of consistency Blogs have brands. They are recognized. When the brand is reinforced, readers feel comfortable with the blog and validated in the time they will spend to read your posts. (And maybe even excited enough to do some word-of-mouth advertising for you.) There are two items that require consistency in order for reader...

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is more on blogs -- how to make them more useful for marketing, how to get your content recognized and shared.  Here are some thoughts on the topic: Put your blog on Goodreads. Here are  instructions  to link your blog to your Goodreads account. Find and follow other blogs on the same topic(s) that you write about. Wherever possible, link them. Check out blog hops. These are weekly topics hosted by one blogger or another. You can link to them and other blog hoppers will see them and read your blog. Write guest posts for other blogger's blogs. Leave comments on other blogs; often, you will be asked to write a guest post, ...

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is blogging as a form of marketing. Specifically, how to keep posts relevant and how to build audience, which, of course, go hand in glove. Here are some thoughts on the topic: Find a nexus between your book and a current event: Check out new health findings. Our Cancer Diary posts, for example, report on the latest cancer research in addition to our regular posts. The research can be considered a current event. If, for example, you have a book about aging, perhaps some new information on that topic has appeared in the news, or new discoveries about child development if you have a book on parenting, and ...

    It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about a creative when to gain some oomph for your book from blogging if you do not have a blog. Blogging does indeed have certain advantages for book promotion, but not all authors are inclined toward blogging or have the time to do so. Still, the blogosphere can be kind to them. First, let's look at what blogging offers: It gets your head above the waves of millions of books out there and thousands more published daily. For non-fiction books on popular topics and especially for memoirs, this is pretty important. If you are consistent -- you must be consistent -- and your blog catches on, you co...