A Publisher's Conversation with Authors: Got a Blog? Expose It!!


It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.

Today's topic is more on blogs -- how to make them more useful for marketing, how to get your content recognized and shared. Here are some thoughts on the topic:

  • Put your blog on Goodreads. Here are instructions to link your blog to your Goodreads account.
  • Find and follow other blogs on the same topic(s) that you write about. Wherever possible, link them.
  • Check out blog hops. These are weekly topics hosted by one blogger or another. You can link to them and other blog hoppers will see them and read your blog.
  • Write guest posts for other blogger's blogs.
  • Leave comments on other blogs; often, you will be asked to write a guest post, and, at the very least, your blog will get some notice from having left a comment (you should always link comments to your blog).

Bottom line: Thinking beyond your own log and its location -- and a little research -- will help you better position your blog in the blogosphere and help increase your audience.

Lesson for today's Tuesday talk: While a blog may be able to stand alone, when it stands together with other blogs, it is far more effective as a marketing tool for your book. 




 Read more posts about publishing HERE.





The Tuesday talks reflect real discussions between the management of MSI Press LLC and our own authors or those would-be authors who come through our doors but don't make the cut--yet. If you have a topic that you would like addressed, leave the question in the comment section. Chances are, in our 18 years of publishing first-time and experiences authors, we have had a conversation with one of our authors that we can share with you.

                             

Sign up for the MSI Press LLC newsletter

Follow MSI Press on Twitter, Face Book, and Instagram. 

Interested in publishing with MSI Press LLC?
Check out information on how to submit a proposal.

Interested in receiving a free copy of this or any MSI Press LLC book
 in exchange for reviewing a current or forthcoming MSI Press LLC book?
Contact editor@msipress.com.

Want an author-signed copy of this book?
Purchase the book at 25% discount (use coupon code FF25)
and concurrently send a written request to orders@msipress.com. 


Comments

Post a Comment

Popular posts from this blog

In Memoriam: Carl Don Leaver

Image
  1948-2021 It is with great sadness that MSI Press notes the death of Carl Leaver, CEO of the Press and typesetter and graphic designer par excellence . Many authors have expressed not only condolences but also a sense of legacy from covers he designed that they love.  Here is his obituary: On August 16, 2021, Carl Don Leaver of San Juan Bautista passed into eternal rest. A forester with the US Forest Service in Idaho and Montana, he turned to nature photography while working in the Bitterroot National Forest. His photographs graced national magazine covers and on a weekly basis the local paper of Hamilton, MT, the Ravalli Republican. He later worked on photography projects for the US Army (AFEES) and taught photography at the New York Institute of Technology in Amman, Jordan. His final career change led him to computer graphics and publishing as co-owner of MSI Press LLC; his many typeset books and book covers have helped MSI Press authors win a large number of awards over the years,
Read more

A Publisher's Conversation with Authors: Book Marketing vs Book Promotion

Image
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the difference between book marketing and book promotion, two terms that are frequently confused. Leading to the confusion is that some of the same activities are needed for both. In fact, good marketing is dependent upon good promotion. Perhaps the essential difference is that marketing focuses on sales, and promotion focuses on awareness --  noting that without awareness, sales generally do not happen. Book Marketing Book marketing includes promotion, sales, and increasing awareness of the availability of the book. It generally starts with a marketing plan that identifies the target audiences and selects marketing t
Read more