A Publisher's Conversation with Authors: Got a Blog? Expose It!!


It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.

Today's topic is more on blogs -- how to make them more useful for marketing, how to get your content recognized and shared. Here are some thoughts on the topic:

  • Put your blog on Goodreads. Here are instructions to link your blog to your Goodreads account.
  • Find and follow other blogs on the same topic(s) that you write about. Wherever possible, link them.
  • Check out blog hops. These are weekly topics hosted by one blogger or another. You can link to them and other blog hoppers will see them and read your blog.
  • Write guest posts for other blogger's blogs.
  • Leave comments on other blogs; often, you will be asked to write a guest post, and, at the very least, your blog will get some notice from having left a comment (you should always link comments to your blog).

Bottom line: Thinking beyond your own log and its location -- and a little research -- will help you better position your blog in the blogosphere and help increase your audience.

Lesson for today's Tuesday talk: While a blog may be able to stand alone, when it stands together with other blogs, it is far more effective as a marketing tool for your book. 




 Read more posts about publishing HERE.





The Tuesday talks reflect real discussions between the management of MSI Press LLC and our own authors or those would-be authors who come through our doors but don't make the cut--yet. If you have a topic that you would like addressed, leave the question in the comment section. Chances are, in our 18 years of publishing first-time and experiences authors, we have had a conversation with one of our authors that we can share with you.

                             

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