MSI Press Blog

  Congratulations to Mark Wilson for  Breakthrough Alzheimer's Care  being selected as the best book in health for the Winter Pinnacle Achievement Book competition. Book Description: Breakthrough Alzheimer's Care offers a powerful and practical roadmap for family caregivers who want more than just survival-they want their loved ones to thrive. When leadership expert Mark left a 20-year corporate career to care for his mother with Alzheimer's, he approached caregiving with the same breakthrough mindset that had driven his professional success. The result was nothing short of extraordinary: his mother experienced more joy, better health, and greater longevity than anyone thought possible. Part memoir and part how-to guide, this compelling book blends personal reflection with research-based insights and practical tools that help families transform their Alzheimer's care experience. Readers will find detailed guidance on how to: Design a daily routine that supports physica...

  And the Pinnacle Book Achievement Award 2025 for Best Book in Men's Interests go to the popular book,  Racing against Time  by Jeffrey Weiss. Book Description: In  Racing Against Time , Jeff Weiss shares the story of his late middle-age transformation.  Weiss went from running a first 10K race at age 48 to becoming an Ironman and ultramarathoner by his late 50s.  Along the way he discovers the extraordinary physical and emotional benefits that flow from chasing ever-increasing fitness goals.  Weiss’s journey shows us that we have the power to influence how we age, that goal-setting and adventure are not solely the province of the young.  At a time when so many of us are looking for ways to increase our health span – that portion of life that we spend in good health – Weiss’s story shows us one way to get there.   Keywords: midlife fitness transformation, running after 40, Ironman after 50. ultramarathon training in your 50s, late bloom...

Following up on last week's post about the categories of book awards and how they affect ROI, this Tuesday we look at the most useful category for small press authors: the minor awards. (The major awards, such as the Pulitzer are generally not a realistic goal for first-time authors, authors without name recognition, and authors whose books have not soared quickly onto the NYT Bestseller lists .)  📊 Why Minor Book Awards Don’t Drive Big Sales Audience Reach : Minor awards don’t have the media amplification or bookstore promotion that major awards do. Their announcements stay within publishing circles rather than reaching the general public. Discoverability Limits : Even with a gold seal, most readers don’t browse Amazon or bookstores by award category. They buy based on recommendations, reviews, or visibility in mainstream outlets. Marketing Dependency : The award itself doesn’t sell books — it’s how the author/publisher leverages it. Without a campaign (press releases, socia...