MSI Press Blog

  Alzheimer’s doesn’t begin with forgetting. It begins with changing — often quietly, subtly, and long before anyone realizes what’s happening. That’s one of the hardest truths about this disease: its earliest chapters are written in whispers, not alarms. June is Alzheimer’s & Brain Awareness Month, and it’s a good time to step back from the stereotypes and look at what this disease actually is, how it unfolds, and what families can watch for without fear or denial. Alzheimer’s Is One Type of Dementia — Not All Dementia People often use the words interchangeably, but they’re not the same. Dementia is an umbrella term — a description of cognitive decline severe enough to interfere with daily life. Alzheimer’s disease is the most common cause of that decline, responsible for 60–80% of cases. Understanding the distinction matters because: Not all dementias progress the same way. Not all dementias respond to the same treatments. Families make better decisions when they know what...

Listen to the Love Conquers Alz podcast interview (" The Care Leader Mindset "), given by Mark Wilson, while he was writing his recently released book, Breakthrough Alzheimer's Care. Book Description: Breakthrough Alzheimer's Care offers a powerful and practical roadmap for family caregivers who want more than just survival-they want their loved ones to thrive. When leadership expert Mark left a 20-year corporate career to care for his mother with Alzheimer's, he approached caregiving with the same breakthrough mindset that had driven his professional success. The result was nothing short of extraordinary: his mother experienced more joy, better health, and greater longevity than anyone thought possible. Part memoir and part how-to guide, this compelling book blends personal reflection with research-based insights and practical tools that help families transform their Alzheimer's care experience. Readers will find detailed guidance on how to: Design a daily r...

We all forget things. A name disappears just when you need it. You walk into a room and can’t remember why. You misplace your keys—again. And if you’re paying attention, it’s easy to wonder: Is this normal… or is something wrong? The truth is, many everyday memory slips have nothing to do with Alzheimer’s. In fact, some of them are signs of a busy, active, even multilingual brain—not a failing one. So how can you tell the difference? When It’s Probably Normal 1. Your plate is simply too full When your mind is juggling too much, it doesn’t encode everything well in the first place. If you didn’t fully register where you put your glasses, you won’t be able to “remember” it later. That’s not memory loss—it’s a traffic jam. 2. You didn’t pay attention to begin with Memory starts with attention. If you were distracted, tired, or multitasking, the information may never have made it into memory at all. 3. Normal aging slows retrieval (a little) As we age, it can take longer to pu...