Excerpt from 57 Steps to Paradise: The Personals
The Personals I not only answered dozens of ads in the newspaper personals section during the early to late 90’s I also probably had 20 or more first dates with men. Safe, boring, one-time-only dates. Dates with men I never wanted to see again. Meeting men in the personals became more of a hobby than a serious way to find Mr. Right. Years later when newspaper personals gave way to on-line dating, I have to say the on-line ads worked a lot better. Getting to know someone via e-mails is easier than only getting to talk to them on the phone before you actually met face to face on a real date. On-line photos and in-depth writing conversations back and forth help you weed out the frogs. One year during the 90’s, a friend of mine and I even offered a writing class at a big writers’ conference on how to write sizzling ads for the personals. I can’t remember how many people showed up or what exactly we taught them, but here’s our promo ad for the class. HOW TO WRITE GREAT ADS FO