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A Publisher's Conversation with Authors: Self-Analyzing Your Lack of Sales in order to Develop a Sound Promotion & Marketing Plan

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    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week, we suggest that authors can do a rudimentary analysis of their lack of sales on their own. From that, they should be able to develop plans to approach marketing and promotion more effectively. Book Reviews This is a biggie. Book reviews , more than anything else, sell books. While it is difficult to come up with a number that will make a difference--depends on the genre, number of competing books--typically, books with fewer than 50 book reviews are not selling, and 75-100 is considered by some in the industry to be critical to springboarding to "bestseller" status. So, How many reviews does your book have? If a paltry...

A Publisher's Conversation with Authors: Do publishers cheat authors on royalties?

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It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic asks (and answers) I question I see underlying a number of authors' organizations posts on the Internet that do a great disservice to authors. The question: Do publishers cheat authors out of royalties? The short is that traditional publishers are honest; there is no reason not to be. Scammers are everywhere, and many would-be published authors get sucked in by being told how wonderful there book is when a traditional publisher will not take it (because it is not wonderful). Let's look first at why traditional publishers have to be honest, and then let's look at why authors question their royalties. (To set the st...

A Publisher's Conversation with Authors: Anatomy of a Successful Book

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It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  is the anatomy of a successful book. We are talking here about books by small presses, micro presses, and self-published authors. Large presses have a different sales volume and a different approach to marketing and sales not typically available to those without their big pockets. The image of a successful book is a high volume of sales from the get-go (and maybe even from pre-orders) that either steadily builds or starts big and stays there on a flat trajectory. Conversely, if a book starts slowly, stumbles, and has a long spell of poor sales, one often assumes that the book is and always will be a poor s...

Author in the News: Bob McGee's A View through the Fog in Amazon top 100

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  On June 2, A View through the Fog , reached the rank of #23 among Amazon's top sellers in the category of Bridge Engineering. To read more posts about Bob and his book, click HERE . Sign up for the MSI Press LLC newsletter Follow MSI Press on  Twitter ,  Face Book , and  Instagram .   Interested in publishing with MSI Press LLC? Check out information on  how to submit a proposal . Interested in receiving a free copy of this or any MSI Press LLC book  in exchange for  reviewing  a current or forthcoming MSI Press LLC book? Contact editor@msipress.com. Want an  author-signed copy  of this book? Purchase the book at 25% discount (use coupon code FF25) and concurrently send a written request to orders@msipress.com. Want to communicate with one of our authors? You can! Find their contact information on our  Authors' Pages .

Precerpt from Raising Happy Cat Families (Norwood) - Greeting and Introducing a New Cat

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  Precerpt (excerpt prior to publication) from Raising Happy Cat families by Luna Norwood Snyezhka, a Siamese-Tabby blend, was an easy rescue. Night after night on our house surveillance camera, we would see this small tan cat stop by our downstairs door, where we left food for the street cats, and eat with relish. One night, I was in our basement area in the early hours of the morning when Snyezhka came up our hill and to the downstairs door for her nightly feast. As she ate, two large tom cats pounced on her, clearly ready to mate her. But she was not in agreement, and she fought them off. Half their size, with twice their spirit. I opened the door, quickly grabbed her, and brought her inside. She did not fight me. She appeared relieved to be safe from her suitors. She slept on a chair in the basement room all night. I placed a disposable litter pan near her, the kind that come with a removable lid, seeded it with some poop from one of our litter robots, and she used it a couple ...