A Publisher's Conversation with Authors: Going after Book Reviews
It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses the need to go after book reviews. Why do you have to go after them? Why not just let them come to you? (And maybe we should talk a little more again about why you need reviews.) Why you need reviews credibility, especially if this is your first book, you have a weak platform, and/or your name is unknown in the genre and field in which you are writing getting the word out -- word of mouth is the most effective form of advertising, but reviews generally let the brains associated with those mouths know about the existence of the book quotes for promoting the book, including for the book descripti