MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post shares experiences with bookstore book launch book signings. Everyone expects authors to do them. Should they? Why do them? Authors love book signings, and they should. They make a book launch feel real and set the scene for a celebration for friends and fans.  Bookstores also love book signings, and they should. They provide entertainment for customers and bring new customers into the store. What really happens and why are many authors disappointed? Some realism will help stave off what is typically disappointment after book signing events. Bookstores will generally order 25 books, of which fewer than ten typical...

(photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about book launches. A book launch, planned and carried out well, is a great opportunity to introduce and market your book to a large number of people. So, what are the ways books can be launched? What is the best way to launch a book? What are the benefits and risks of various kinds of book launches? So, let's take each question separately. What are the ways in which you can launch your book? A typical launch for a high-powered author is a tour of bookstore signings; a typical launch for a low-powered author is a book signings at one, perhaps two, local bookstores.  High-powe...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week's conversation addresses the fate of older books. Is it possible to bring them back into the world of active books? Sure - and, it depends.  Some of our oldest books are among our best sellers. However, other older book simply fall by the wayside, and that does not have to be. After all the effort put into writing it and, assumedly, marketing it when the book first came out, it is a shame when older books are allowed to languish in the boneyard. Here are some CPR strategies authors have used. Do  something , anything. If you forget your book, it is likely others will, too, and new folks will not find out about it. So...

  What is a  book jewel ? A sometimes-overlooked book with remarkable insight and potential significance. Each month, we share near-daily, or as often as possible, reviews of the monthly book jewel - short, succinct reviews that can be read in 1-2 minutes with links to the reviewer by reviewers whose words are worthy of being heard and whose opinions are worthy of being considered. Sometimes a couple of minutes contains more impressive thought than ten times that many. We will let you decide that. This month's book jewel is  Understanding the People around You , a classic by Ekaterina Filatova. Description: This book is a translation and update by the author of her popular Russian-language book on people types. The field of socionics (personality type along the lines of Jung's theories) is fully covered in this book for American readers; the author is one of the leading socionists in Russia/Europe. The examples and discussions are written at a lay level and are meant for ...