MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic looks at the differences between books that sell well long-term and those that fizzle out.  Recently, I decided to analyze two kinds of books that experience good sales to see if there is some general guidance for authors; the long-term steady sellers and the first-year wonders. Book niches and author individualities vary widely, but perhaps some general information could be insightful if you are trying to make some decisions about how to market/promote your book. Criteria. In analyzing both sets of  books , I looked at the following 15 categories of criteria: ARC, prepped followers, platform, social media presence, recogni

  Recently, Gregg Bagdade, author of Mental Health Mayday , enjoyed a book signing at the Book Cellar in Chicago. Enjoy the picture! And check out the posts about Gregg and his book HERE .                                        Sign up for the MSI Press LLC newsletter Follow MSI Press on  Twitter ,  Face Book , and  Instagram .   Interested in publishing with MSI Press LLC? Check out information on  how to submit a proposal . Interested in receiving a free copy of this or any MSI Press LLC book  in exchange for  reviewing  a current or forthcoming MSI Press LLC book? Contact editor@msipress.com. Want an  author-signed copy  of this book? Purchase the book at 25% discount (use coupon code FF25) and concurrently send a written request to orders@msipress.com. Want to communicate with one of our authors? You can!  Find their contact information on our  Authors' Pages                                          Sign up for the MSI Press LLC newsletter Follow MSI Press on  Twitter ,  Face

  (photo by Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about launching a book, especially for authors without universal name recognition. It is a follow-on to our December 29, 2020 blog post . The model that many new authors have in mind are the events and actions that famous authors take. Unfortunately, those are not the most effective for unknown authors. Here are some things to think about. Book signings: Book signings at book stores can fail more often than succeed where the author is an unknown.  The current status at many bookstores is that there is insufficient staff to set up and support signings. That aside, even before the

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is one that you do not see discussed very often, and it should be . Authors are always faced with the question of when to release a book. Release does not have to happen immediately. It can come after a period of putting out an Advance Review Copy (ARC). Some publishers routinely put out ARCs, but that may not be the right answer for any given author. So, let's take a look at each option. ARC  As with anything else in life, there are both upsides and downsides to producing an ARC and waiting through a 6-month or so period prior to releasing a book. Here are some of them; you might be able to think of others (or have expe

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic looks at how the concept of, goals for, and conduct of book tours have changed over time. It also looks at whether a book tour is a good idea, based on likely % of return on investment. The essence of the morphing has been from in-person to virtual, part of that in keeping with the Covid experience. In person Most authors think of the pre-covid take-a-trip from town to town for, generally, bookstore signings. That did work once upon a time, but mostly for people with household names. Previously unpublished authors often have romantic notions, completely untied from reality, that publishers will underwrit

This Sunday, we begin a new Sunday feature: the story behind our books. We will take these one at a time, on Sundays. So, if you like knowing the unknown and little known, come on by on Sundays. This Sunday the book chosen to kick off our series is Task-Based Instruction by Leaver and Willis. This book was published by Georgetown University Press and appears among the affiliated books of MSI Press by virtue of having been co-authored by an MSI Press author (me - Leaver). At the time of the writing of this book, much was available about task-based instruction (TBI) in the English as a Second Language (ESL) field, of which the greatest amount appeared to have been written by Jane Willis of the UK, often together with her husband. For Foreign Language Education/Second Language Acquisition (L2), however, only a small generically oriented spiral-bound sample of essentially one task was available, written by Michael Long, then at the University of Hawaii.  In consulting and in administerin

   It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic asks, very simply, what of the standard advice to authors is still viable, given the many changes in the book industry and life in general during and post-covid? Let's look at various pieces of advice that most authors have received from their publishers or from online writing sites. For books to sell, you need a lot of reviews.  Over 100 reviews is the recommended quantity. That is the classic advice. However, we have had hot-selling books that have had nearly no reviews. In those cases, there has been word of mouth "selling," in which influencers have recommended the book, book clubs hav

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses book sales expectations. Most authors, especially first-time authors, expect to sell thousands of copies. Even with large publishers, that does not happen routinely. A few books sell well; most books sell slowly. Booksellers are not very transparent with their figures, but we do "know" some things. At launch The first day, week, month see the most sales. Typical sales are about 100 books the first month. Generally, book signings at high end bookstores will sell 15-20 books; events coordinators will rarely order more than 25 books for a launch and astute small presses will not agree to

  Today's back story is about the book, Mommy Poisoned Our House Guest  by Shenan (CB) Leaver with Betty Lou Leaver. From the co-author: CB Leaver , the author, is a mentally challenged CHARGE Syndrome adult who never learned to read or write. His mother, Betty Lou Leaver, a highly published author, who wanted her son to understand the purpose of the written word: sharing thoughts and/or information with others. It took a full year of working together to put CB's remembered stories on paper, to check that they had been accurately transcribed. CB learned a lot about the written word both in the process of writing and in getting feedback from pre-publication readers of the manuscript. CB subsequently did a book signing at the Los Angeles Book Fair. He had a great time learning about reader reactions to his book. He was also adept at using his people skills and humor to draw readers to his booth.  Book available at 25% discount with code FF25 at msipress.com/shop. Read excerpts a